Hailey Lott
IMC Graduate | University of Mississippi
As an Integrated Marketing Communications graduate, I specialize in merging data-driven strategy with creative design to build community-focused digital content. My professional background includes impactful marketing roles at Alfa Insurance, Southern Pipe & Supply, and Oxford T-Shirt Co.
haileylott3@gmail.com
Professional Experience
Alfa Insurance / Deana Sides Agency
Marketing Specialist & Social Media Manager
I developed digital content strategies and high-impact visual assets to strengthen brand identity and community trust.
Southern Pipe & Supply Co.
Marketing Intern
I crafted branded flyers and promotional graphics to support regional marketing launches and branch events.
Oxford T-Shirt Co.
Retail Associate & Design Assistant
I directed creative vision for social e-commerce operations and seasonal apparel marketing campaigns.
Professional Design Showcase
Alfa Insurance
Enhanced agency visibility through creative content strategy and client engagement initiatives. Contributed to a significant increase in local brand awareness through targeted social media campaigns and community outreach programs.
Marketing Specialist & Social Media Manager | Deana Sides Agency
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Southern Pipe & Supply Co.
Supported the regional marketing team in developing B2B sales collateral and internal communications. Streamlined promotional asset management and assisted in the coordination of large-scale trade events across the Southeast.
Marketing Intern
Oxford T-Shirt Co.
Led creative direction for seasonal apparel launches and social commerce integration. Developed high-impact visual narratives for digital marketing channels, resulting in increased engagement and direct-to-consumer sales growth.
Retail Associate & Design Assistant
Professional Profile
Creative Design & Visual Identity
Adobe Creative Suite • Web Design • Identity Design • Branding
I crafted professional-grade visual narratives across digital channels, specializing in high-impact graphics and promotional assets. My expertise includes directing seasonal product launches and seasonal apparel visions, ensuring cohesive brand identity across e-commerce platforms. By blending creative direction with market research, I build stable brand voices that resonate with targeted audiences and drive consistent growth across all visual touchpoints.
Marketing Strategy & Brand Growth
Digital Strategy • SEO • Content Management • Market Research
I spearhead digital overhauls that bridge the gap between social presence and physical brand experience. By auditing site architectures and tickets flows, I implement data-driven strategies that optimize user engagement. My approach combines technical UX improvements with clear information design to ensure digital platforms act as high-performing growth tools, consistently delivering tangible business results and streamlined customer journeys.
Resume & Skills
A snapshot of my experience, technical expertise, and the skills I've developed through agency work, internships, client campaigns, and creative projects.
Education & Key Honors
B.S. in Integrated Marketing Communications | University of Mississippi
As an Integrated Marketing Communications graduate, my academic career focused on the synergy between analytical marketing techniques and creative production. Beyond core coursework in brand strategy and digital media, I served as a Marketing Lead within student-run agencies, delivering professional-grade event strategies for community partners. This foundation ensures my professional work is always grounded in strong communication theories, modern consumer behavior insights, and a dedication to visual excellence that bridges technical skill with strategic vision.
LET'S CONNECT!
Thanks for visiting my site! As an Integrated Marketing Communications graduate from the University of Mississippi, I am eager to bring my expertise to new creative marketing, social media, or design projects. Please reach out to discuss how we can work together!
Email: haileylott3@gmail.com
LinkedIn: Hailey-Lott8
Social: @haileylottt
Adobe Creative Suite • Figma • Web Design • Branding • Typography • Social Media Content • Visual Identity • UI/UX